Mariana Narváez
Brand Strategy | Marketing | Communications
Partner with an industry-focused marketing leader who understands the business of design. Elevate your market presence, communicate your value with clarity, and win more of the work you want through positioning, messaging, and marketing strategies built specifically for creative firms.
Services
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Brand & Strategy
Defining identity, positioning, and messaging to align your firm’s vision with market opportunities.
• Brand Strategy & Identity
• Key Messaging & Positioning
• Narrative & Storytelling
• Audience & Market Research
• Product Marketing
• Go-to-Market Strategy
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Marketing
Developing strategies, processes, and tools to support business growth and client engagement.
• Marketing Planning & Campaigns
• Business Development & Pursuit
Strategy• Knowledge & Content
Management• Team Training & Recruiting
• Client Relationship Strategy
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Communications
Planning and producing content that builds visibility, credibility, and connection with target audiences.
• Promotional Plans
• Awards & Recognition Strategies
• Content & Editorial Development
• Media & Press Strategy
• Digital Communications
• Website Strategy & Audits
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Creative & Content
Designing and coordinating visual and media assets that clearly communicate your firm’s story.
• Collateral Audit & Development
• Creative Direction
• Creative Vendor Management
• Photography Coordination
• Video Coordination
Strategic Framework
Understand the foundation.
Through research, interviews, and a review of your existing materials, I build a clear picture of your firm—its goals, strengths, and competitive landscape. This foundation ensures every decision is grounded in insight.
My process follows a clear, four-phase framework designed to move from insight to action. Each step builds on the last—starting with discovery, then shaping strategy, translating it into a detailed plan, and finally bringing it all to life through implementation.
Define the path forward.
I translate discovery findings into a tailored strategy, outlining priorities, key messaging, and opportunities across channels. The result is a focused roadmap aligned with your business objectives.
Turn strategy into steps.
With strategy in place, I create a step-by-step plan that defines tactics, timelines, and responsibilities—turning ideas into a structured, achievable path forward.
This approach ensures that every recommendation is grounded in research, aligned with your goals, and delivered with measurable impact.
Bring the plan to life.
I lead or support the execution of the plan, managing campaigns, content, and communications to bring the strategy to life and achieve measurable results.
About Me
With 20 years of experience at the intersection of design and strategy, I help architecture, real estate, and hospitality firms strengthen their brand, share their story, and grow their business.
Bridging my background in design thinking with my expertise in marketing and communications, I create strategic frameworks that translate into clear, actionable plans aligned with business goals.
As a fractional Chief Marketing Officer, I partner with design-driven firms through strategic positioning, brand messaging, and go-to-market planning. I also lead multi-channel marketing campaigns, shape storytelling and content strategies, and oversee the development of high-impact business development materials—including proposals, presentations, portfolios, and award submissions.
Drawing on deep industry knowledge and a hands-on, collaborative approach, I deliver cohesive, competitive messaging that helps creative firms win new work and grow with intention.
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